![]() Danny explained about his trip to Japan, and his discovery of canned coffee over there. Robert Herjavec asked Danny where the idea had come from. The Sharks liked the coffee, several on them remarked on the pleasant taste and Danny revealed that he had changed the recipe over 1,500 times during six years of development, in order to get a product that tasted great, yet could be heated continually for up to three months. Mark Cuban was quick to point out that 140 degrees was usually considered quite warm, and Danny took the opportunity to mention the insulated label that absorbed 50% of the heat, leaving the cup still quite comfortably warm, rather than too hot to hold. He handed out drinks to the sharks and Lori Greiner remarked how warm the can was. ![]() ‘Gotta try it’ said Robert Herjavec, and Danny was ready with some samples. Hotshot was the first ‘Grab and go, ready to drink in a can coffee product available in America’, and he asked which of them was willing to join the coffee revolution, and become a Hotshot themselves. With Hotshot they could just grab a hot drink from a hotbox, and never have to make a cup, or stand in line ever again. He launched into his pitch by telling the sharks that he had developed the ultimate convenience in hot coffee, perfect for busy coffee-lovers who were always busy in the mornings. ![]() Hotshot On Shark Tankĭanny came to the tank hoping a gain an investment of $300,000, in exchange for 10% of his company. ![]() Producers from Shark Tank contacted Danny because they liked his passion and drive, as well as the tenacity he had shown throughout years of product development, they invited him to appear on the show and he eventually entered the tank in October 2015. But the LA times article also had another, more positive side effect. The Hotshot business was featured in the Los Angeles Times and Danny had an opportunity to promote his Kickstarter campaign, but unfortunately not many others shared his vision, and the campaign, which had a target of $80,000, eventually raised less than $10,000. Danny pushed ahead with a production run of 4,000 hotbox units, and turned to the crowd-funding site Kickstarter to finance the operation. He eventually sunk over two million dollars into his dream, and in early 2015 things seemed to be progressing well, as a test run of 1,000 cans had met with a very positive reaction from testers. ![]() After thousands of tweaks to his formula, he eventually perfected the recipe, and also devised the Hotbox, a heating unit that could keep the drinks permanently heated, to 140 degrees, for as long as three months.ĭanny managed to fund the production process and expensive molds with his own cash, alongside additional funding he sought out from family and friends. The entrepreneur began experimenting with his own version of the drink, and a convenient way to heat the product up. The canned hot-drink market in Japan is a multi billion dollar industry He soon discovered that the canned coffee business was a multi-billion dollar market in Japan, which trails only behind America and Germany in terms of average coffee consumption. Eventually he gave up on the idea, and went to a cooler in the back of a store to buy a soda, but he was pleasantly surprised that what he had thought was a cooler was in fact the exact opposite, it was a heated unit for ready to drink coffee cans.ĭanny had discovered the Japanese market for hot beverages in a can, and he liked the idea so much that when he returned to the United States he began to research the size of the potential market. The New York native went to a series of stores in an attempt to get his caffeine fix, but found to his surprise that none of them appeared to have any hot coffee available.
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